Many marketers feel the main goal for their Web site is to increase traffic. Unfortunately, driving more traffic to a Web site, in and of itself, creates no real business value.

These following two questions begin to illustrate the flaw in merely trying to increase traffic:

• What audience are you attempting to drive to your Web site?
• When the audience arrives at your Web site, what do you want them to do that produces real business value?

What do you need help with?

• Driving the right people to your Web site
• Driving/increasing certain activity and interactions on my Web site