Web Site Tools

Determine the optimal amount of qualified traffic you need to drive to your web site.

Lead Generation/ Unique Visitor Calculator

What are your needs?
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Business Strategy to make sure you use the Internet to its full potential.

Generate more highly qualified leads.

Launch or improve your search engine marketing program.

Turn your web site into a productive marketing and sales investment.

An e-marketing firm with a full complement of services.

ClearGauge Approach: Metrics with Meaning

Many companies are feeling the pressure to prove the return on their web and integrated marketing program investments. While the online channel is highly measurable, it’s easy to get lost in the data. ClearGauge can help enable your web analytics reporting so you can focus on the metrics that matter most.

Web Analytics Consulting Process

Define Business Goals and Set Key Performance Indicators (KPIs)
Our approach to web analytics begins by helping you connect your corporate goals to your web strategy. With that foundation, we guide you through development of the key performance indicators (KPIs) that specifically measure your website and marketing programs’ effectiveness.

Implement/Modify Existing Web Analytics Reporting
Whether you have an existing web analytics package or you are just getting started, ClearGauge can help you tailor your reporting to reflect your key performance indicators (KPIs). Our goal is to help you focus only on the most meaningful, accurate, and actionable reports.

Ongoing Web Analytics Consultation
Reports don’t tell you how to improve your web performance. The real value of web analytics reporting is the ongoing analysis of all of your website metrics. We work with you to identify trends and establish benchmarks to improve and build upon web performance.

Custom Web Analytics Consulting and Training
Every organization’s needs are different. Whether you need specialized reporting or would like to train your team on how to effectively use your web analytics tool, ClearGauge will work with you to craft a custom solution that supports your organization’s needs.

Web Analytics Tools We Support
ClearGauge provides web analytics consulting on a variety of software packages, including Omniture, WebTrends, and Google Analytics. We can help you leverage your investment in a web analytics tool by establishing a tracking and reporting architecture that aligns to your online business goals.

ClearGauge Philosophy: Interactive Management or Interactive Training – the choice is up to you.

When you work with ClearGauge, you work with a team of professionals that give you flexible partnership options. Whether you are seeking to grow your team’s skills or have us manage it for you, we’ll help you develop a program that best meets your organization’s needs and goals.

Skills Transfer
Many organizations have talented internal resources, but don’t have the all of the skill sets required to achieve their online business goals. Whether you’re seeking to train your team on a specific e-marketing skill or educate a cross-section of your organization on the value the internet and your online marketing programs bring to your organization, ClearGauge will work with you to develop a customized solution that supports your organization’s e-knowledge development goal.

Manage It for Me
Many businesses prefer to have an independent organization with the skills and expertise to manage their online marketing initiatives for them. If you find that you don’t have the time or skilled resources to manage your company’s online marketing initiatives, ClearGauge is an effective extension to your business. Our team of professionals will manage your programs and help you continuously improve your results.