ClearGauge and Clients Participate in MarketingSherpa’s B-to-B Demand Generation Summits

CEO Karen Breen Vogel and Clients DuPont Fluoroproducts, Dow, Siemens, and Duro-Last Present Key Opportunities in Generating Demand Across the Entire ‘Food Chain’ at Events in Boston and San Francisco

CHICAGO, November 7, 2006 – ClearGauge, a strategic online marketing and analytics services firm, announced today that President and CEO Karen Breen Vogel will provide her expertise along with ClearGauge clients at MarketingSherpa’s Business-to-Business Demand Generation Summit in San Francisco on November 13-14 following their presentation in Boston, Mass. on October 23-24.

MarketingSherpa, Inc. is a leading market research and publishing firm based in Warren, R.I.

Breen Vogel will lead a client panel titled, "How to Raise Demand Throughout (very) Long Food Chains." The topic and case studies address how the Internet plays a key role in generating conversations across all parts of these complex food chains.

A highly-regarded industry thought leader on the Internet’s impact on acquiring and retaining customers, Breen Vogel lead panel discussions with clients DuPont Fluoroproducts and The Dow Chemical Company in Boston on October 24 and will do the same with clients Siemens and Duro-Last Roofing in San Francisco on November 14.

"As organizations are seeking new strategies to establish value, they are looking to the Internet as a platform to build awareness and value differentiation across all parts of their market," Breen Vogel said. "The summits give us the opportunity to share our work with DuPont Fluoroproducts, Dow Chemical, Siemens, and Duro-Last

Roofing on how the Internet creates a unique opportunity to influence and drive demand across all parts of their food chains – from influencers to manufacturers to final product end users."

ClearGauge, which helps companies get optimal business results from their Web sites, joins a field of delegates from more than 300 of the top marketing firms in America. The two events offer networking opportunities with America's advanced
B-to-B practitioners.

In addition to DuPont Fluoroproducts, Dow Chemical, Siemens, and Duro-Last Roofing, ClearGauge clients include Caterpillar, First DataBank, Sage, GE Corporate Financial Services, HealthPoint, and Skyline Exhibits.

 

About ClearGauge

ClearGauge leverages the Internet to help clients build an online marketing strategy linked directly to business strategy, boost lead generation, improve lead qualification, develop prospect relationships, measure results, set benchmarks and ultimately improve the return on investment of marketing initiatives. ClearGauge has gained national recognition for its focused and disciplined approach to delivering ROI through strategic online marketing. CEO Karen Breen Vogel is a recognized thought leader in the online marketing industry. Breen Vogel speaks regularly at industry conferences, including Jupiter’s Search Engine Strategies (SES), the Direct Marketing Association, The Conference Board, Ad-tech, and the Business Marketing Association. The primary investor in ClearGauge is Saints, a leading direct secondary acquirer of venture capital and private equity investments in emerging growth companies around the globe.