CLEARGAUGE CLIENT SUMMIT ADDRESSES KEY BtoB ONLINE MARKETING CHALLENGES

Dow Chemical, Duro-Last Roofing, GE Corporate Financial Services, First DataBank, HealthPoint and Others Share Online Marketing Challenges, Strategies and Best Practices

 

CHICAGO, November 1, 2006 – ClearGauge, a strategic online marketing and analytics services firm, announced today that marketing executives across a variety of industries convened October 11 in Chicago for the second annual ClearGauge Business-to-Business Client Summit. They discussed key challenges in B-to-B online marketing, and shared strategies and best practices for overcoming those obstacles.

ClearGauge helps companies get optimal business results from their Web sites and online marketing programs by employing customer-centric strategies and tactics, and aligning key metrics to continually improve results and achieve business goals.

"I really liked the size of the conference," said Michael Friedman, Web Services Coordinator for First DataBank. "A small setting is great for fostering dynamic intra-group discussions."

"The summit was very useful from the perspective of gaining insights from executives who are further along in the process of leveraging online marketing strategies," said Gideon Davis, Product Manager of HealthPoint, Ltd. "I look forward to applying many of the themes and strategies we discussed."

Prior to the summit, ClearGauge developed a secure client blog to facilitate pre-event client discussion, and surveyed their attendees on key challenges and tailored the agenda around the topics of greatest interest. Among the key challenges addressed at the summit were becoming a customer-centric organization and developing content, and delivering a user experience that fosters customer-centricity. ClearGauge continues to use the secure client blog to build upon the discussion generated at the summit and as a forum for continued client interaction and idea-exchange.

"The exchange of ideas that the Summit afforded proved very rewarding not only for our respected clients but also for ClearGauge," said Karen Breen Vogel, CEO of ClearGauge.

The forum also covered such topics as understanding target markets, driving qualified visitors to Web sites and tracking their activity through the buy cycle, understanding a Web site’s and marketing program’s impact to a business, and understanding the next wave of customer involvement.

 

About ClearGauge

ClearGauge leverages the Internet to help clients build an online marketing strategy linked directly to business strategy, boost lead generation, improve lead qualification, develop prospect relationships, measure results, set benchmarks and ultimately improve the return on investment of marketing initiatives. ClearGauge has gained national recognition for its focused and disciplined approach to delivering ROI through strategic online marketing. CEO Karen Breen Vogel is a recognized thought leader in the interactive marketing industry. Breen Vogel speaks regularly at industry conferences, including Jupiter’s Search Engine Strategies (SES), the Direct Marketing Association, The Conference Board, Ad-tech, and the Business Marketing Association. The primary investor in ClearGauge is Saints, a leading direct secondary acquirer of venture capital and private equity investments in emerging growth companies around the globe.