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What are your needs? Business Strategy to make sure you use the Internet to its full potential. Generate more highly qualified leads. Launch or improve your search engine marketing program. Turn your web site into a productive marketing and sales investment. An e-marketing firm with a full complement of services. |
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CLEARGAUGE OFFERS BtoB INSIGHTS AT UPCOMING SEARCH ENGINE STRATEGIES CONFERENCE CHICAGO, August 1, 2006 – ClearGauge, a strategic interactive marketing and analytics services firm, announced today that CEO Karen Breen Vogel will speak at the Search Engine Strategies (SES) Conference on August 10 in San Jose, Calif. The SES Conference keeps businesses informed about search engine marketing and optimization issues through a series of global events. Breen Vogel is a leading evangelist in the areas of interactive marketing and e-consulting. A thought leader on the Internet’s impact on acquiring and retaining customers, she has guided such clients as Caterpillar, Dow Chemical, DuPont, Emdeon, GE Corporate Financial Services, MOD-PAC, and Siemens toward identifying measurable online strategies for achieving business goals. She will be participating in a panel discussion entitled, “BtoB Tactics,” with a focus on helping attendees explore the options and issues related to business-to-business interactive marketing. In particular, Karen’s comments will focus on best practices for BtoB search engine marketing. “Our session will give attendees a strong understanding of how business outreach differs from business-to-consumer targeting over the Web, and how companies need to develop innovative ideas for capturing new relationships,” Breen Vogel said. “Attendees are looking for interactive marketing strategies to make their companies more productive in a competitive atmosphere. I’m grateful for the opportunity to share my thoughts on how to enable a strong focus on metrics with the goal of generating optimal business results from their web sites and search engine marketing programs.” To that end, ClearGauge has created a specialized enablement of WebTrends® for considered purchase environments, such as BtoB, which, in turn, gives companies a holistic picture of their Web visitor-based sales pipeline. This perspective helps businesses understand what specifically is driving the buying behavior, since there is a wealth of information that resides within the individual Web clicks and paths of prospects through a buying cycle. The SES Conference will take place from August 7-10 at the San Jose McEnery Convention Center . For more information, please visit www.searchenginestrategies.com/sew/summer06/.
Press Contact: Kevin Johnson
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