ClearGauge announces partnership with Omniture (OMTR)

ClearGauge to provide customized Web analytics implementation and reporting for B-to-B organizations

CHICAGO, May 23, 2007 – ClearGauge, a premier online marketing services provider to businesses in the technology, business services, healthcare, and manufacturing industries announced that it’s an Authorized Services Partner of Omniture, a leading provider of online business optimization software, and has professionals who have achieved the Omniture Certified Professional: Implementation status. The resulting combination is expected to help b-to-b companies continuously improve their web presence with customized optimization reporting, specifically tailored to measure key web site activities in long, complex buy cycles.

Many b-to-b organizations lack the Web analytics skill sets to effectively align and implement their Web analytics strategies and reporting metrics with their specific business goals. The partnership between Omniture and ClearGauge provides b-to-b organizations with the ability to customize their solutions to more effectively measure visitor behavior, measure visitor value through a process called pipeline valuation analysis, and optimize their web site experiences in complex online purchase environments over the entire lead acquisition and sales pipeline.

A joint Omniture-ClearGauge customer, a leading commercial financial services firm in the Fortune 10, utilizes Omniture’s Web analytics tool to evaluate and measure the performance of their online demand generation initiatives. The firm turned to ClearGauge to help enable their Web analytics to report consistent metrics across their web sites. In addition, ClearGauge helped the client set up customized reporting to provide business level metrics that connect key web site activities with their associated business value – a process ClearGauge refers to as pipeline valuation.

The use of Omniture’s SiteCatalyst® and ClearGauge’s customizations have provided this client with a much greater understanding of the content and sections on their web sites. “Without Omniture’s tool and ClearGauge’s customized reporting, I would not have been able to as clearly prove the value of our web investment and understand which activities drive conversion.” a senior interactive executive from this Fortune 10 firm commented.

As Web analytics has become more mission critical, Omniture is seeing companies that wish to customize their implementation to their specific businesses. Mark Dillon, vice president of channels at Omniture said, “The partnership with ClearGauge brings a value-added solution to the b-to-b market. ClearGauge understands the complexities in the b-to-b buy cycle, and can provide a solution that helps these organizations optimize to the metrics that are most insightful and actionable to their business.”  

 

About ClearGauge

ClearGauge helps companies continuously improve their web sites to get better business results. As an online marketing services provider, ClearGauge’s data-driven methodologies and approach help customers take action to improve their customers’ and prospects’ web site experience to deliver quantifiable, bottom line results. ClearGauge’s customers include Dow Chemical, DuPont, Caterpillar, General Electric, LSI Logic, Sage Software, Seagull Software, and Siemens. www.cleargauge.com