Roles

• Senior Client Relationship Management
• Senior Business and Marketing Strategic Consultant
• Thought Leader/Platform Speaker
• Shareholder Value Management

Client Service Orientation

Karen Breen Vogel leads ClearGauge and its clients to realize the promise of Prospect Relationship Marketing—developing relevant dialogues with prospects throughout the buying cycle. As a result, clients gain a more vital and visible pipeline that provides competitive advantage, and tremendous growth opportunities. As President, Breen Vogel manages strategic relationships and actively consults with clients to assure the solutions meet and exceed their business goals. As CEO, she leads business growth and delivers investor and shareholder value.

Karen’s extensive experience as a salesperson and marketer give her keen insights and an empathic view into the client’s objectives, challenges and realities. As senior strategic consultant to clients, Karen identifies the gap between current results and client objectives, and develops a marketing strategy that supports the client’s business strategy. Upon program completion, she drives efforts to tie program results to business values.

Background Relevant to Current Role

Karen Breen Vogel possesses almost two decades of experience in consulting, e-marketing and in applying technology to business challenges and opportunities. Prior to becoming ClearGauge President and CEO, as Executive Vice President, she transformed the company from an online advertising network to a Prospect Relationship Marketing services firm. At IBM, she launched the company’s B2B publishing segment initiatives and led e-business consulting engagements that included Newsweek and Paddock Publications. While at Accenture, Karen consulted and designed just-in-time (JIT) manufacturing applications.

Breen Vogel is a highly regarded industry thought leader on the Internet’s impact on the future of marketing, and an active contributor to articles and white papers focused on prospect relationship marketing. An active educator for university interactive and e-marketing programs, she serves on the DMA’s B2B Conference Advisory Council as well as the Interactive E-Marketing Advisory Council for the University of Wisconsin Executive Education program, and teaches Interactive Marketing for DePaul’s Kellstadt Interactive Certificate Program. She is also the past Chairwoman of the American Business Media Internet Council. She holds an Industrial Engineering degree and is a graduate of the IBM Executive Program co-sponsored by the Harvard Business School.