Many marketers face the challenges of a long and complex buying cycle:

• Multiple decision makers
• Multi-level and segmented decision criteria
• Cyclical or seasonal factors
• Complex market conditions
• Target segment differences such as experience, knowledge, biases, and personal agendas

Given the above realities, expecting prospects to immediately convert from awareness or consideration to purchase is analogous to asking someone to marry on the first date—it isn’t likely. Middle ground options are needed to propel the prospect from introduction (first date), to interaction (subsequent dates), and ultimately to purchase (the “marriage proposal”). Middle ground interaction further qualifies prospects, accelerates the sales cycle and nurtures prospects that are not yet ready for direct sales force involvement.

ClearGauge has vast experience with longer and more complex buying cycles. We create actionable lead objectives that focus on business outcomes, while providing mechanisms and methodologies to define, track and identify leads in various stages in the sales cycle.

ClearGauge builds relationships, rather than merely launching “campaigns”. The ClearGauge system allows marketers to move prospects through the stages of the sales cycle, measure this movement and act upon the results.

Let ClearGauge be your Strategic Consultant. Contact us today.